Narrative entrepreneurship: bringing (his)story back to entrepreneurship
نویسندگان
چکیده
Abstract Narrative entrepreneurship is the study of spread and dynamics popular narratives stories focusing on role impact entrepreneurs (stories human interest emotions), how these change through time, to understand variation heterogeneity in entrepreneurial activities across time space. The term ‘narrative’ refers a simple story or expressed explanation events that many people want bring up conversation news social media because it can be used stimulate concerns emotions others and/or appears advance self-interest. field should expanded include serious quantitative changing (theory development, experiments econometric regressions). not only product reverse causality, from outcomes narrative, but also narrative outcome (as we know other fields such as marketing, philanthropy education). goal this paper distil what know, about consider reasons expect might thought important future research apply concept into for both theory building empirical analysis.
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ژورنال
عنوان ژورنال: Small Business Economics
سال: 2022
ISSN: ['1573-0913', '0921-898X']
DOI: https://doi.org/10.1007/s11187-022-00661-2